Purina Pro Plan Veterinary Diets

Welcome email

Strategic role: the first piece of the lifecycle communication layer the platform should evolve. Sent the moment a member registers - when intent is highest - it's the handoff from acquisition to activation, the metric Phase 1 is built to move.

Approach: mirrors the homepage lockup (dark hero + gold hairlines) so the web → inbox handoff feels like one programme, then re-educates on what points buy via the rewards panel. The single action is the first receipt upload, which unlocks the 250 bonus.

Why two CTAs: the hero drives the upload; the red closing band repeats it after the rewards proof so scanners and readers both land on the same action.

FromPurina Pro Plan Veterinary Diets <info@ppdv-loyalty.ca>
Toalex@example.com
SubjectWelcome — unlock your 250 bonus points
 
Purina Pro Plan Veterinary Diets Loyalty
 

Hi [First name],

Thanks for joining the Purina® Pro Plan Veterinary Diets® Loyalty.

Your rewards start with one receipt.

You're already feeding the nutrition your vet recommends. Upload your first eligible Diets or Supplements receipt, and your 250 bonus points are yours.

Upload your first receipt
 
 
 
 What you can earn

Redeem your points for cash or exclusive products.

Rewards start at 300 points
 
Ticket 
Up to $20
Cash back — cheques & coupons
 
 
Gift 
From 300 pts
Exclusive Pro Plan branded gear

Reward catalogue, point values and annual redemption limits are set by Purina and subject to change.

 

Your 250 bonus points are waiting.

Upload your first receipt to unlock them. It only takes a photo.

Upload your first receipt

Thanks,

The Purina® Pro Plan Veterinary Diets® Team

1-800-465-3094

This email is being sent to you by CF&R Services on behalf of Nestlé Purina PetCare Canada, a division of Nestlé Canada Inc, to administrate the Purina® Pro Plan Veterinary Diets® Loyalty program. Please refer to Nestlé Purina PetCare Canada's Privacy Policy or contact us at proplan-vet@cfrservices.com or 1738 Orangebrook Court, Unit 10, Pickering, ON L1W 3G8 for more information.

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